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Why double X being call double X

I was wandering all the time why double x being call it name. I ask a lot of people but dont get the satisfying answer until i see this video

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Rich DeVos likes to talk about how step one for distributors

Rich DeVos likes to talk about how step one for distributors when Amway started was to have at least 10 customers on the books before you were allowed to sponsor a new recruit.